The world is dramatically changing. New ideas, technologies, and business models are constantly emerging. Disruptions are felt across the marketplace and businesses need to be prepared. They have entered a challenging period where fierce competition is threatening their positioning on the global stage.

The result? Businesses are now searching for ways to adapt to these challenges. Not only to advance their own corporate agendas, but also people’s livelihoods across the world.

The term “Innovation Economy” is not a new one. However, it has gained a lot of traction in recent years. It is based on the idea that economic growth is the end-product of knowledge and technology where the focus should be on having the capacity to create more effective products and business models.

In essence, economic prosperity was previously related to developing and distributing valuable commodities. This economic thought is becoming more and more irrelevant in today’s modern era. We are now living in a period where connectivity and collaboration are key.

More and more customers are searching for ways to rethink how their business can fully embrace the Innovation Economy. They are changing from relationship-based decision making to data-driven ones. They are restructuring their business to involve the entire organization in furnishing new opportunities. They have become more reliant on acquiring or partnering with disruptive innovation when they first arise rather than wait..